In today’s world the fact is, the vast majority of consumers will actively search for product or service information online before they make the eventual decision to purchase. Facebook is an effective way to get brand visibility and to inform your customers about why they should spend their money with you.
13 million South Africans own a Facebook account, 77% or nearly 10 million South African Facebook users are browsing the social network through their mobile devices. Worldwide the social media revenue generated was $16.9 billion in 2012 while it is expected to reach $34 billion by 2016. It is getting harder and harder to ignore this platform and its marketing potential in a local context.
Facebook enables you to refine the audience you are targeting with your advertising, tailoring your ads to each of the specific segment you want to reach (e.g. different images and copy for younger users vs. older, by gender or location).
Facebook will also provide immediate stats and feedback from campaigns and promotions, this will assist you by revealing what’s working and what’s not.
If you have a limited budget, Facebook is a great way to advertise. It offers you amazing value for money and you can run an ad for as little as R50 a day.
We have been fortunate enough to take this journey with a number of brands who have created a Facebook presence, built an audience and used the platform to effectively promote their business.
Floordom is a recent client who initially had no presence on social media but decided to take their first steps into Facebook marketing with our help.
We have started by creating a Facebook page for their brand and we are currently growing their fan base. Going forward we will also actively promote Floordom to online users who specifically fit their target market using Facebooks versatile advertising options.
Having a Facebook Business Page for your brand is a good idea for many reasons. If consumers search for you, along with a website your Facebook page (if you have one) is likely to be at the top of the search results, making it easy to find. Secondly, a Facebook page allows you to aggregate a lot of information in one easy to navigate and accessible place. You can include your contact details, your website, your physical address; you can even let people know about upcoming events your brand might be involved in. In posts you make to your page, you can include testimonials, demos, videos or a call to action asking your audience to respond in some way, which gives you the opportunity to build a relationship with your customer.
Many business owners avoid venturing online because this powerful marketing tool is relatively new and they’re not even sure where to start. Building a presence on Facebook doesn’t have to be a scary ordeal. RedBrick Online can guide you through the entire process as well as manage your social media accounts going forward if required.
Should you decide to grow your brand and utilise this phenomenal resource, RedBrick Online can help make it happen. Email us today. email@example.com